Let's start simple. What problem are you trying to solve?
Remote engineering teams struggle to build shared rituals (standups, retros, learning goals) that actually stick past week 2.
Okay — who exactly has this problem? Not 'teams' broadly. One person, one role, one situation. Who?
EM / Head of Engineering at Engineering managers at 20–150 person remote-first startups
Good. Now — how often does this happen to them in a normal month, and what do they do about it today?
Weekly. They cobble together Notion docs, Slack channels, and calendar reminders — none of which stick.
Careful — 'nothing sticks' is your interpretation. Have you heard a real person say that in the last two weeks? If not, that's your first task.
🔎 Quick research pass: I found 3 existing tools claiming to solve this (Slite, Range, and a few Notion templates). Founders in Rands Slack say they switch away because the tools 'feel like tracking software.' That's a signal — the pain is real, but the wedge might be about tone, not features.
One more challenge: what you described is a feature (a tracker). Try to restate it as a pain — what breaks in their week when they don't have this?