Demand and growth are strong. Watch acquisition — no obvious viral loop, so channel discipline matters at launch.
TAM ~450k independent agents in US. Growing 4% YoY.
Crowded AMS market, but no AI-first challenger yet.
Vertical AI SaaS growing 3× overall SaaS in 2025.
Agents already spend $100–200/mo per seat on tooling.
Concentrated on IIABA, LinkedIn, agency FB groups.